You can now send a pregnancy loss card to a friend or family member after the Miscarriage Association(MA) joined forces with The Card Factory to launch one specifically aimed at those who have been through the devastating experience
The charity said how tough it can be to find the words to express sympathy after a friend, family member or colleague has experienced a miscarriage at whatever stage it happens.
This is why they teamed up with the Card Factory to create a card that they believe offers a sensitive approach, specifically for people affected by pregnancy loss.
An MA spokeswoman said: “We are so pleased to have teamed up with the Card Factory to offer what is believed to be the first sympathy card stocked by a major retailer, specifically for people affected by pregnancy loss.”
The new card carries the simple but sensitive message ‘There’s no good card for this. I’m so sorry for the loss of your baby’ in the handwriting of someone who has been through a miscarriage herself.
It also has details of the MA’s free support and information services, along with its logo on the back of the card.
The card is now available at the Card Factory’s online shop and you can choose to have the card sent to you so you can write in it and post it or you can add a message online and have it sent directly to the recipient.
A donation of ten percent of the retail price of the card will be made to the MA for every card ordered.
The cards will also go into Card Factory’s stores within the next few months.
Angie O’Reilly, who has had two miscarriages, told the charity: “I think the miscarriage sympathy cards are a wonderful idea, and I know I would have appreciated this when I had my losses.
“It’s fantastic that it’s being introduced into a high street retailer too. Sending a card is such an easy thing to do, but it is a gesture that is so valued by the recipient, especially when it’s hard for people to find the right words.”
The MA thanked MRM London, the company that designed and produced a previous pregnancy loss card; sold by Postmark in 2019-20, at no cost to the charity.
The MA spokeswoman said: “Their ambition was always for cards like theirs to be seen in every card shop in the country and they gave us and the Card Factory their blessing to base this first card on one of theirs. We are so grateful for their inspiration and generosity.”
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