Workers perks might have once included little more than the statutory holiday and sick pay and a couple of parties a year. But now, prospective employees are increasingly looking for something else – the right to take time off for fertility treatments, and even have the costs covered, at least in some part
The right to have a family and to have generous maternity and paternity leave covered in employment packages is becoming so commonplace now, that highly qualified people are only applying for jobs in companies that offer the best fertility and family benefits.
The top companies looking for the best recruits are now offering fertility related benefits such as 100% of assisted fertility payments covered, in order to attract and retain staff. Which is an important consideration since it’s estimated that more than 40% of staff across the world are considering leaving their jobs or changing their careers.
From IVF to funded surrogacy, the costs of assisted fertility or growing a family by egg or sperm donation or surrogacy can grow into tens of thousands of pounds. Supporting employees to start or expand their family will not only help to prevent staff resigning or moving on, it will help to foster a workplace that supports the role that employees have outside of work, in their family environment.
And now, such perks are no longer the preserve of multibillion dollar big tech firms. Education, retail, finance and law companies are now realising the benefit of such employee perks.
And it isn’t just IVF and other assisted fertility support that’s being provided. Companies are beginning to offer education and awareness in fertility and ovulation tracking for example, and offering full emotional support for new parents.
As a result, employee satisfaction scores of such companies are ever increasing which companies are hoping will lead to higher staff retention and fewer rehiring costs and time. Employees are left feeling supported and more engaged, leading to a more positive and productive workplace, so it’s win-win.
Work might need to be done to help prevent employee guilt and stress over being away from the workplace due to fertility appointments or parental leave. But on the whole, this is a positive shift towards a fairer working life as a parent or hopeful parent. And we commend it.
We are so passionate about educating companies on why fertility and menopause benefits are so important for their employees, that we are launching a new platform in 2022. We will be sharing more on this very soon!
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