The invaluable role of fertility counselling

Wendy Martin has been a specialist fertility therapist since 1996 and over the years has gained an enormous amount of experience and expertise in counselling people who are going through every kind of infertility issue and treatment

Wendy, one of two long-standing fertility counsellors working at the Bristol Centre for Reproductive Medicine (BCRM), said: “I feel deeply honoured to be trusted by those who are often vulnerable or in distress and who are seeking moral or emotional support at a very difficult time in their lives.

“The Patient Support Service offered at BCRM is both confidential and independent and is available to patients before, during and after treatment. It gives them the chance to talk through what’s happening to them and not only understand and process their emotions but also to think about ways to cope with any difficulties they or their partner may be experiencing due to fertility issues.

“Each of our patients is offered an initial Patient Support appointment free of charge prior to starting any treatment. Thereafter, if you’re an NHS patient you can have one complementary session for every cycle of treatment; and if you’re a self-funding patient, you can have three complementary sessions for every treatment cycle. Ongoing counselling is also available.

“On a typical day I normally have up to five appointments, frequently with people who have never sought counselling or emotional support before. For the first time in their lives perhaps, they find themselves in a situation when their normal sources of support are not quite enough. Often many of their good, close friends are having babies and it’s hard to turn to them to discuss their fertility problems. That’s where the Patient Support Service can come in.

“I know patients can experience some anxiety at having to reach out for help. However, even though what’s being discussed may be emotionally challenging and hard, and talking about your innermost feelings with a stranger may seem daunting, I do my best to create a comfortable and easy atmosphere, which allows people to talk freely.

“Patient Support is not all about managing grief and loss, rather about finding the best ways to go through what is, for many, the most challenging time of their lives. During counselling sessions, I try to help people find their inner strengths and rediscover the coping strategies they have used in the past to enable them to navigate difficult times. These can be drawn upon to assist them in finding their way through what can be a fairly stressful experience.

“I try to foster a sense of hope balanced with reality, so that people can develop an understanding of what they can control in their lives – and therefore what they can do to help themselves during the process. However, I also try and enable people to recognise those things they have little or no control over and to help them accept that they may not have as much control over making a baby as they had hoped. I recognise this is not easy for them.

“It’s normal to feel a little anxious or stressed when undergoing fertility treatment, and although it’s a very commonly held belief that stress directly impacts fertility, there is very clear scientific evidence to show that stress does not actually make any difference to IVF or ICSI treatment outcomes.

“Nonetheless, at BCRM we realise how important it is for patients to try and remain as calm as possible whilst going through their treatment, not only because it makes it more manageable for them, but also because for some, the journey may be longer than anticipated or hoped for. Also, if patients find it all too stressful, they may give up sooner than they would otherwise do – and consequently won’t have given themselves the best chance to succeed.”

Wendy Martin and her colleague Francine Blanchet understand that patients come to BCRM with only one aim in mind – to have a baby – and they are available to help patients as much as they need while they work towards their goal. Further sessions in addition to those provided free of charge as part of the treatment cycle package are available on a self-funding basis at £50 per session.

If you are a BCRM patient and would like to book an appointment with their Patient Support services call 0117 259 1159 or email

Here are a few anonymised case studies of individuals and couples who have benefited from Wendy’s support:

• A 34-year-old woman who is at the start of her two-week wait

She’s had a good quality embryo transferred but is extremely anxious and unsure of how she’s going to cope over the next few days with the overwhelming feelings she’s experiencing.  She has gone back to work after taking a day off following her embryo transfer but is finding it hard to concentrate and focus. We discuss ways in which she might be able reduce the demands made on her over the next couple of weeks and she decides to speak to her manager who is supportive and understanding. I ask her what she normally does to reduce anxiety and if she has anything planned to help her get through this highly challenging time. She and her partner are taking a short walk together every evening after work and they have something nice planned for the weekend. I ask her if she’s ever done any meditation as many people say it benefits them a lot – even if it is only ten minutes a day. She says she hasn’t, so I mention the ‘Mindful IVF’ and ‘Headspace’ apps which people say help calm their racing thoughts. We agree that any form or distraction is good – be it watching box sets, listening to music or doing something creative. She also has one good friend who does not have children who she is going to speak to a bit more during this difficult time.

• A couple who are about to start IVF

They thought it would be helpful to get some support for themselves prior to embarking on the treatment. I explore with them their feelings and thoughts about the upcoming treatment and they express their hopes that this is going to finally work out for them after two years of trying unsuccessfully. I discuss with them their expectations and how they imagine the treatment will go. They also voice their concerns about doing the injections, the impact the hormones may have on her general wellbeing and whether it might affect her mood and, in turn, their relationship. We discuss this and find ways in which they can keep lines of communication open between them to maximise the support they give each other.

• A 29-year-old woman whose husband has just been informed he has very low sperm parameters

She is shocked to hear that they’ll need ICSI treatment in order to conceive and is devastated that they’ll never be able to have a baby naturally.  Needing medical intervention to get pregnant seems so unnatural to her and it’s nothing like she’d ever imagined would happen. We spend some time looking at her sense of grief and loss – but also to see what resources she has (both within her and around her) to help her get through this difficult time.

• A couple, 35 and 37, who have recently discovered their first blastocyst transfer has not been successful and who find they are not dealing with it in the same way at all

As I help them talk it through, they come to understand that there are differences in the way they are each reacting to this event. I discuss with them how people respond in different ways. As they listen to their partner tell me what they’re going through and how they’re responding, they each become more able to accept their partner’s perspective and are better able to support each other.

• A 40-year-old single woman who has decided to try for a baby as a solo mum using donor sperm

I discuss with her the emotional and ethical implications of having a baby this way. We explore the resources and support she has as she embarks on this exciting but challenging journey. I mention ‘The Stork and I’ and “The Donor Conception Network”.

• A 22-year-old woman that has put herself forward to be an egg donor. I ask her why she has decided to donate her eggs and what she feels about any future children being able to contact her as adults

She is very clear she is not the mother of any child born but is very happy and open to communication with them in the future – should they ever want it.

• A 38-year-old woman who has had IVF with her husband owing to a diagnosis of a low egg reserve

The news had shocked her as she’d been confident that getting pregnant naturally in her later thirties would pose no problem.  The fact that the embryo transfer was then unsuccessful has exacerbated her disbelief and grief. She was convinced that she had done everything right – with improved diet, cutting out coffee and alcohol and taking supplements. They had both made considerable sacrifices and changes to their lifestyles and yet it still hadn’t worked.  I explore her sense of needing to be in control in a world where she feels at times quite out of control and we look at aspects of her life over which she which she can exert some control.

• A couple who are dismayed that their ICSI cycle has been unsuccessful

She is 32 and they’ve had ICSI because of a sperm issue. They’d had a negative test the day before and they’re shocked. They tell me that everything had gone so well during the treatment and everyone had been so positive. The embryo was top quality and they’d assumed it would definitely work. There was no reason why it shouldn’t. He had been so positive and optimistic and had been absolutely sure she was pregnant. He is now quite angry that nobody prepared them for the fact that, even if everything goes really well during the treatment and a high-quality embryo is transferred, this is still no guarantee of pregnancy. He is afraid that none of the other three frozen blastocysts will work as the first was the best one they had. I listen to their shock, concerns and distress and their fears for the future. 

On discussing this with them it appears they hadn’t grasped that, on average, someone of her age has a 50% chance of success in any given embryo transfer – even if it is of high quality. We also look at how the result of one embryo transfer has no bearing on the outcome of the next, and that even a low-quality embryo can result in pregnancy. We also talk about how they may better manage their hopes and expectations for their next embryo transfer whilst still keeping positive and hopeful that it could happen next time.  I then sensitively explore with him how he feels about the fact that the reason for the treatment is because of his sperm motility and morphology. 

I tentatively wonder if his anger may have something to do with this. He agrees and says he feel terrible that his young wife has to go through all the injections and the effects of the hormones and then the egg collection – and there’s nothing wrong with her at all. He just couldn’t bear the thought of her having to do it all again.

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Welcome to a new dawn in reproductive care.

At Ovom Care, we are pioneering a new age in reproductive care by combining world-class fertility expertise with Al and advanced research to personalise your reproductive journey while boosting your chances of success – may it be to preserve your fertility or to start a family.

Our Ovom Companion App offers 24/7 access to medical support, real-time results, and insightful content, complementing our welcoming clinic. We prioritise financial transparency, eliminating hidden costs and aiming for affordability in all treatments. Welcome to a new era in fertility care with Ovom.

Your treatment is provided at our sister clinics, Avenues. life in collaboration with the world-renowned Fertility & Gynaecology Academy off of Harley Street. Wherever you choose, we are there for you digitally and physically for your ultimate convenience

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Plan Your Baby

Plan Your Baby is a Telehealth Fertility and Pregnancy clinic providing both non-invasive and standard treatment for people struggling to conceive and end-to-end close pregnancy monitoring. We offer a full spectre of treatments and support:

  • Diagnostics
  • Non-invasive treatment for 13 most common causes of infertility
  • IVF treatment
  • Surrogacy
  • Donation
  • Reproductive immunology
  • End-to-End pregnancy monitoring

To make treatment more convenient and accessible, we work with more than 350 locations nationwide and we have a multidisciplinary team of experts with over 150 years of combined experience to support you and provide best in class, personalised care.

We are available for you 7 days a week and communicating with our patients through different channels, including WhatsApp, email, and phone, ensures unwavering support provided 7/7. The hand-holding approach is at the heart of our philosophy and we strive to provide you with the guidance and reassurance you need throughout every step of this journey.

Our dedicated team consists of Reproductive Specialists, Embryologists, Nurse Specialists, Midwives, Geneticists, Psychologists, Fertility Coaches, and Nutritionists who collaborate seamlessly to provide comprehensive diagnostics. Whether it’s ovulation induction or IVF services, we provide expertise and guidance in a fully informed and supported manner. Close pregnancy monitoring, including frequent BHCG tests, ultrasound scans, and NIPT testing, ensures your confidence and peace of mind throughout this transformative journey.

What sets us apart is our bespoke service, embracing a hand-holding approach that goes beyond expectations.

We offer home nurse visits to your home for blood tests if you’re within the M25 in London, thus providing added comfort and convenience.

At Plan Your Baby, we believe in empowering you with a deep understanding of your journey. You won’t be left chasing results or grappling with the meaning of your tests; we stand by you, providing constant support and guidance. Your parenthood journey is unique, and we are here to make it extraordinary. Choose Plan Your Baby for an unparalleled experience that blends expertise, convenience, and heartfelt support.”

Salise Haith

Salise Haith, the leading Fertility Coach for women of colour, is an international pioneer, fertility champion, owner of Lohojo Fertility Support Services, and is on pace to redefine how couples start and expand their families.

As a survivor of 3Fs – a failed fertility treatment, a failed adoption, and a failed marriage – Salise is no stranger to life-changing setbacks. Which is why she has dedicated the last few years of her life and career to helping single individuals and couples realise their dream of having a family of their own.

Having travelled extensively and lived abroad in London since 2001, Salise has been at the forefront of knowing the cutting-edge medicine and technology available to treat infertility, both in the UK private healthcare industry and abroad.

With a naturally witty, comforting, and fun personality, she is able to instantly make people feel appreciated, valued, and heard – despite them navigating some of the toughest life challenges.

Her impact can best be observed in her corporate experience with Accenture and HCA Healthcare UK – helping to reshape how hundreds of medical professionals interact, treat, and communicate with patients, while leveraging new digital platforms and tools.

It is through her leadership that Salise has been able to spearhead impactful fertility initiatives as a business analyst with Fortune 100 companies. In 2022, Salise successfully implemented two IVF software solutions at a brand-new fertility clinic and at one of the leading private fertility treatment centres in the UK – empowering them to treat over 2,000 patients.

Her powerful and inspiring presentations, workshops, and speeches is why she has been appointed as the Vice President of Public Relations for the London Chapter of Toastmasters International.

When she’s not helping families achieve their dream of having a baby, Salise spends her time volunteering, cycling through Central London, and is not a stranger to enjoying a good slice of cake.

Contact Information:
Salise Haith Owner of Lohojo Fertility Support Services

Tina Padia

As a professional Fertility Coach and Life Coach (ICI) and Master Practitioner of Neuro Linguistic Programming (NLP), Tina Padia, originally from UK but now residing in Singapore, brings personal experience with 4 years of IVF treatment. Her own challenges have equipped her with a profound understanding of infertility’s complexities. Tina’s aim is to empower women and couples with support, tools, and holistic therapies like reiki and sound bowl therapy to manage emotions and find inner peace during their fertility journey. She extends her expertise through corporate and pharmaceutical events, inspiring IVF clinics to cultivate compassionate and supportive services for individuals undergoing fertility treatment.  

Samantha Jones

Samantha is a registered midwife with a first class honors degree and holds a Masters in Midwifery.  She  uses a woman-centred holistic approach working with a philosophy that fertility, pregnancy and birth are normal life events requiring a partnership with the client to achieve safe and effective care choices for fertility and pregnancy services.

Samantha is passionate about providing individualised support to promote your choices during fertility or maternity care.  Her focus is on holistic care designed to support your emotional and mental well-being to enhance fertility journey’s as well as antenatal and postnatal experiences.

Specialist Services include:
*  Fertility Support: care through a challenging fertility journey
*  Preconception Care
*  Emotional Support through Pregnancy due to Baby Loss, Miscarriage or IVF
*  Relief from nausea and vomiting (morning sickness)
*  Birth Trauma. Tokophobia (Fear of Birth/Pregnancy) & PTSD Treatment

Lisa Corcoran

Lisa is a Bio Energy Holistic Therapist and Fertility Wellness Specialist based in Ireland, and sees client’s in person and online . Lisa also runs FertiRetreat which is a weekend long retreat in the UK, Ireland, Spain and Portugal, helping those going through a difficult fertility journey to express and process their emotions, while maintaining a relatively normal life outside of the fertility side of things. Her team provide key coping strategies to balance things like medical appointments, reading posts on social media, family, pregnancy announcements/gender reveals, and the highs and lows of all that comes with this path. 

Lisa Corcoran

Lisa is a Bio Energy Holistic Therapist and Fertility Wellness Specialist based in Ireland, and sees client’s in person and online. Lisa has been practicing for over 5 years and sees clients who are dealing with stress, anxiety, grief, loss and trauma, helping them to overcome their emotions, and let go of any trapped or blocked energy within the body.

Association of Reproductive Reflexologists - Raising Standards in Reflexology for Fertility

Reproductive Reflexology (or Reproflexology™) can be used as a stand-alone treatment to enhance your natural fertility, or with all forms of assisted conception including Clomid, IUI, IVF and ICSI. It can also be used to support individuals and couples using surrogacy or donors in IVF cycles.

Alex Davies MP Pontypridd

Alex Davies-Jones - MP for Pontypridd

Alex Davies-Jones is the Labour MP for Pontypridd, and has been an MP continuously since 12 December 2019. She currently undertakes the role of Shadow Minister (Digital, Culture, Media and Sport).

Alex is a supporter of Fertility First UK and the work we do and was kind enough to mention us in the House of Commons on the 26th October 2022. We hope to be there with Alex when she meets Kemi Badenoch the Minister for Women and Equality to support her in finding out how the Government can better help Individuals undergoing Fertility Issues and needing support. 

Cherish - UK

Diana and Jacqui are Consultant Nurse Sonographers and Directors of Cherish-UK.  They specialise in Gynaecology, Fertility and Pregnancy and both worked for the NHS for 30 years. They recognised a gap in care and decided to start trading as Cherish-UK in April 2011. Since opening the Cherish-UK team have helped hundreds of clients during their fertility journey.  They pride themselves on their professional, efficient and hassle free service which aids clients treatment requirements.  Many clinics abroad and in the UK recommend Cherish-UK to their patients as they recognise the high-quality service which is provided.

Prof Peter Hollands

Professor Peter Hollands PhD (Cantab)

Peter trained at Cambridge University under the supervision of the co-inventor of IVF and Nobel Laureate Professor Sir Bob Edwards FRS. His PhD was in stem cell technology with a focus on the transplantation of stem cells from the developing mouse fetus. His post-doctoral position was as a Senior Embryologist at Bourn Hall Clinic which was the first IVF clinic in the world. Peter has been the Scientific Director of Cells for Life in Toronto and Smart Cells in the UK and was HTA Designated Individual for Smart Cells. He has carried out research and clinical practice in stem cell technology and IVF and has written numerous papers and book chapters on stem cell technology and IVF. Peter has written a book on stem cell technology for the general public called ‘The Regeneration Promise’ which was published in December 2020. This is the first of a series of books on medical science. His second book ‘The Fertility Promise’ was published in 2021 and is an explanation of IVF and assisted reproduction for the general reader.

Professor Joyce Harper - Author/Educator/ Academic /Scientist

Joyce Harper is Professor of Reproductive Science at the Institute for Women’s Health, University College London. She is head of the Reproductive Science and Society Group and leads the International Women’s Day events at the Institute. She has worked in the fields of fertility, genetics, reproductive health and women’s health for over 30 years. She is passionate about education and discussion of all aspects of women’s health but especially at three key stages: puberty, the fertile years and the menopause. She regularly appears in the press, on radio and TV. She is the mother of three sons born through IVF. Her latest book – Your Fertile Years – was published in 2021. She is founder of the International Fertility Education Initiative.

Sheila Lamb

Sheila Lamb - Author of the 'This is' series and Co-author of 'Infertility doesn’t care about your ethnicity'

“As a previous fertility patient who finally had my rainbow baby through donor egg ICSI, I am writing and publishing the ‘This is’ series of books sharing honest, raw emotions of those going through infertility, IVF/IUI and loss for three different but connected audiences.”

Marcin Smietana - Reproductive Researcher

As a sociologist, I have been doing research with LGBTQ+ families in the UK, US and Europe for almost a decade and a half now. To further the cause of reproductive justice, I have also been using my research for the benefit of LGBTQ+ families as well as people who help them have children, such as surrogates, donors and others. I am a senior research associate in the Reproductive Sociology Research Group at the University of Cambridge, where I have been since 2016, following my postdoc research at UC Berkeley and PhD at the University of Barcelona. I have done research first of all with gay men who create families through surrogacy and adoption, but I have also worked with lesbian and trans parents. I’m also part of the LGBTQ+ community myself. I’m happy to share my knowledge and experience with LGBTQ+ intended parents and families, or direct you to relevant resources and organizations, so do feel free to email me at

Lisa Allison - Fertility First Surrogacy Ambassador

Surrogate mother, specialist fertility counsellor in training, surrogacy mentor and advocate.

Passionate about practically assisting and emotionally supporting those struggling to make families or suffering with fertility issues. You can email me at

Two Dads UK

We (Wes and Michael) are Dads to our children, Katie, Talulah and Duke. Talulah and Duke were born with the help of our amazing Surrogate Caroline, (and our incredible egg donors). We’re on a mission to help raise awareness of Same-Sex Parenting and help normalise our own modern family, as we hopefully help shine the spotlight, positively on families like ours, with either two Mummies, two Daddies, one Mummy or one Daddy.

The foundations of TwoDads UK were firmly created by us speaking out, and campaigning for change for not only us, when we were on our quest to become Daddies, but for all those that follow us on their own route to parenthood or fertility journey. We also believe that through our work on social media – we can use those platforms to raise awareness of particular causes, charities or interests – which later become our missions.

My Surrogacy Journey

Michael and Wes are the co-founders of My Surrogacy Journey and are Dads to their two children born via UK independent Surrogacy- Talulah in 2016, and Duke was born in 2019.
They understand that there is a growing need for Surrogacy support globally, with surrogacy births growing year on year in the UK, and parental orders of those children born abroad also reflecting similar increases.
Michael and Wes are also no stranger to campaigning for change, in relation to the Surrogacy Law Reform in the UK , Government policy related to surrogates and intended parents and also educating Healthcare professionals in relation to UK Surrogacy.

Claire Caldow

Emotional health and wellbeing support whilst trying to conceive can be incredibly valuable to reduce overwhelm, to regain hope, process feelings, build resilience and improve relationships and to move more peacefully through medical investigation or procedures.
For individuals and couples who are pregnant following a difficult fertility journey, with experiences of loss or ready to take a healing journey to parenthood, emotional wellbeing support offers a safe, growth filled space through to the fourth trimester.

I offer a blend of coaching, counselling and therapeutic support with embodied and expressive approaches for those who wish to explore this way. My training and background is in Psychology, Counselling/ Psychotherapy and Coaching working in the UK and overseas for over 15 years. Experiencing my own fertility challenges, IVF and pregnancy loss led me on my own healing and therapeutic process.

Sian Elizabeth

Sian is the founder of Renew Holistic Health and takes a keen interest in helping women restore their metabolism and support hormonal health. This can mean finding relief from issues such as PCOS symptoms, Endometriosis symptoms, addressing digestive issues, supporting clients to sleep better, have more energy that’s sustained throughout the day, create better habits, mitigate stress as much as possible and learn to manage it, improve mindset to reach goals, help clients show up better for themselves and their loved ones and achieve overall vitality in a non-restrictive way. Supporting our hormone health, breaking through these barriers, preparing our bodies for pregnancy, birthing a nourished baby; everything from conscious pre-conception to birth and the years after, requires this whole-body health approach. As a qualified Health Coach Sian’s role is to motivate, empower, and educate along the way, so clients feel empowered to improve their reproductive and overall health.

Sarah Byrne

I am a Menstrual Cycle Coach who teaches women business owners how to harness the power of their natural energy cycles to avoid overwhelm and burnout and create more success in their lives and businesses.

Joanna Sinclair, FF UK Founder and CEO

I am a lecturer, fertility coach and practitioner that helps support and educate both men and women on a journey to create a family. Helping to optimise your physical and emotional health and wellbeing, enhancing your fertility to give you the best chances of conception and a healthy pregnancy. I have lived and experienced a long fertility journey, I remember only too well the emotional impact and the pain. I help reduce the stress and anxiety, maximise the benefit of nurturing the physical and emotional health together, share tools and techniques for this journey, and beyond to reach the goal of a family. 

Vanessa Hurrell

I am a psychotherapist registered with the International Council of Psychotherapists.
I have a Diploma in Transpersonal Therapeutic Counselling from Clearmind International Institute and a Certificate in Psychodynamic Counselling from Chichester Counselling Services.
I have attended local and international workshops on leadership and purpose and have supported others in their workshops.
I am currently studying and working towards incorporating shamanic healing into my therapeutic work and I am training as a trauma informed specialist. I have been through my own fertility journey and have come to understand that my experiences have been a gift to me and have given me an awareness of some of the challenges that life can bring.

Jo Dalziel

I am a fertility coach and hypnobirthing specialist. After facing my own uphill struggle to conceive, many aspects of my life were affected and during this time no emotional support was available. I believe the mind body connection and your emotions play a crucial role in your fertility success, be that naturally or through assisted conception. When I heard about the Freedom Fertility Formula I wanted to train so others could feel less anxiety on their own fertility journey.

Nadine Baynes

As Director and Head Psychotherapist of not-for-profit organisation, Lighthouses Therapy Services, I have met with and supported hundreds of bereaved parents of baby and infant loss. Grieving the loss of a pregnancy or a baby can be very complicated – parents can feel confused, angry, isolated, mis-understood and overwhelmed. I can relate to this having been through a miscarriage many years ago.

With therapy you will realise you don’t have to suffer or feel alone with your pain.
Whether you are grieving an early pregnancy loss, still-birth, failed fertility treatment, ectopic pregnancy or compassionate induction, we can help and are here with open arms and big hearts.

Member of National Council of Psychotherapists (Accredited)

Steven Britton

Steven Britton

Fertility intelligence coaching can directly impact egg health, improve sperm mobility, boost fertility, healthy pregnancy and much more.

How does this work?
The process starts by firstly assessing you and your partner mental & physical wellbeing.
This is then followed by eliminating any misconceptions of actions and influences that hinder your fertility, thereby also revealing the genetic setpoint to influence/control positive outcomes.

At this point the foundations are set, we then focus on optimising relationships with yourself and others (romantic or otherwise) emotionally, mentally, spiritually and physically.

Finally diet and nutrition can play a very important role in the quest to getting pregnant so I will make sure that even this area you will feel confident and more in control of your body.

Salma Khanom - Counsellor and Psychotherapist (BACP)

Life events, experiences and relationships can have an impact on how we feel within ourselves making it difficult to cope day to day. Therapy can help us understand these experiences, helping one gain insight and perspective. Finding understanding can be powerful in prompting change. I work with my client to identify issues within their life that may contribute to distress or problems.

I am BACP accredited Counsellor and Clinical supervisor. My core training is in the Integrative model, since qualifying I have completed further training in CBT, CfD, EMDR (all nhs approved) models. I take a flexible approach when working with clients adjusting my approach according to my clients needs. I aim to work in a collaborative way with clients as I believe this can help my clients feel safe and held.

Aisha Balesaria - mindbodyrevival_coach

Aisha is a Certified Transformational Coach and the founder of mindbodyrevival_coach Aisha spent ten years trying to conceive – she underwent surgery for endometriosis, had over 11 failed rounds of IVF and multiple miscarriages. Eventually, she left the process without a baby. “Involuntary childlessness is very misunderstood and most individuals don’t receive the support, empathy and acknowledgement they deserve”. Moving forward, Aisha wanted to use her experience to empower others on a similar journey to her own. Aisha is a writer and Co-author of the book entitled, ‘We Are One in Eight’ she has written numerous blogs and articles about her personal healthy journey and experience with infertility. She has spoken on global platforms and several podcasts to raise awareness about childlessness.

Theresa Davies

Theresa is a fully qualified Counsellor and is registered with both the British Association of Counsellors and Psychotherapists (BACP) and the British Infertility Counselling Association (BICA). Each fertility journey is unique and different people respond to fertility issues in different ways. In fact, the way you feel may change over time – sometimes even hour by hour – which is why the fertility journey is often described as an emotional rollercoaster. Our counselling sessions will help you to understand these feelings and gain a sense of acceptance of your feelings whatever they may be.

Paula Lavandeira

Paula is an International Fertility Coach and Hypnobirthing Teacher, and a Diabetes Specialist Midwife. She has been a passionate midwife for over 11 years now and with another 10 years as a nurse previously. Her passion is to help mums to overcome their fears and preconceptions about childbirth and motherhood so that they can have the best experience. Hence, she founded the Nurtured Munchkin, to provide full antenatal and postnatal courses for parents. Paula worked as a Senior Research Midwife at UCLH for 5 years, participating in multiple studies, including a pilot study NIPT which was later introduced to the NHS. She also offers baby massage and yoga. Paula recently received an award for Best Antenatal and Hypnobirthing Courses Provider 2020.

Manali Hirani

Manali Hirani - Fertility Coach and Podcaster

Helping women and couples get pregnant naturally, in a healthy way and with minimal medications to enhance their fertility.

“Women accessing a supported mind-body program were over twice as likely to conceive as those who didn’t. Of those women that got pregnant, 76% did so naturally (without medical intervention) within 12 months despite their age, the number of years of trying and diagnoses” – As per the study conducted by Harvard University.

Manali is also the head of IVF Babble in India.

Lighthouses Therapy Services

We are here to offer support to those who have been through miscarriage, still-birth, neonatal death, SIDS, ectopic and molar pregnancy and for those who need support, post-termination.

For women, men, couples and grandparents just like you who are hurting and feel that no one understands the deep psychological pain you are experiencing, we are here.

Theresa Davies Counselling

Sometimes life can feel overwhelming and often, when we speak with our friends and family, we worry about how being honest about our worries, thoughts and feelings may effect them.

​I understand that for many people, seeking out a counsellor can feel very daunting. Maybe you feel that you should be able to cope on our own, or that other people have worse problems that are more worthy of counselling. However, sometimes we all need some extra help, and I am here for you during those times.

Belle Birth & Fertility

Fertility coaching – Your Fertility Journey Is Unique.
Leave anxiety behind & hold on to your dream.

Hypnobirthing – Calm & Relaxed Antenatal Education.
Embrace the beauty of birth with confidence & composure

The Embryologist Nutritionist

Harness the power of nutrition and lifestyle to regain control of your fertility.
Stop feeling exhausted, alone, and frustrated with your body. Are you embarking on IVF / IUI and desperate to maximise your chances of it being successful, but feeling overwhelmed about how to do so?

​We hear you!

​After seeing many individuals go through assisted conception treatments, as an embryologist, we can empathise with what you’re feeling. We are here to share with you the transformational impact that nutritional and lifestyle changes can have, so that you can maximise your chances of achieving a healthy pregnancy, naturally or through assisted conception, even if you feel like you’ve already tried everything.

Nua Fertility

Deborah Brock the founder of Nua Fertility states her mission is “To provide education and innovative products with a microbiome focus which will support people on their fertility journey. We focused on our nutrition, lifestyle, fitness, emotional and overall, well being. This combined with the help of science (and some amazing doctors), culminated in the arrival of our beautiful daughter.

My experience gave me an insight into the reality of fertility problems that many of us face. My search for solutions grounded in science led to the importance of nutrition for fertility and the amazing world of the microbiome and microbes and how they are a key determinant of our fertility health.”

Endometriosis South Coast

The charity Endometriosis South Coast was born out of a need for support on a grass roots level. We have online support groups and now the world is opening up again we are going to train support group leaders to provide in person groups.
We regularly hold educational webinars, and make sure we are at all of the conferences to ensure we have the most up to date information about endo.
We are developing educational resources for businesses, schools, and GP’s.
But our ultimate goal is to ensure all people with Endometriosis and Adenomyosis are receiving the best holistic care and support for their conditions, and know that there is more than just surgery needed to help.

Jodie Hughes

I’m Jodie and I am a Health Sciences Research PhD student that is focussed on Health-Related Quality of Life in people with Endometriosis (crazy I know right) and founder of the charity Endometriosis South Coast.

In 2014 at the ripe old age of 30 after spending the entirety of my adulthood as a chef, I drunkenly applied for university because Endometriosis changed my life. I couldn’t work, I was a single mum. And quite honestly, I was at the lowest I had ever been with depression eating at my very core.

I am researching how Health Related Quality of Life differs in a range of sample groups of Endometriosis patients.

Sarah Laver

After working as a clinical embryologist for many years, seeing couples struggling with their fertility, Sarah was driven to find alternative ways to support them on their journey. Through studying Psychology, and Personalised Nutrition, she discovered the transformational impact that diet and lifestyle changes can provide, especially when behaviour change is supported. She is now on a mission to share her knowledge, supporting those trying to conceive.

Sarah is now a BANT Registered Nutritionist and Registered Nutritional Therapist, specialising in fertility. She is the founder of The Embryologist Nutritionist, helping couples, and single females, regain control of their fertility, and maximise their chances of a healthy pregnancy. Sarah takes a holistic view of a couple, or client’s, situation and, together, they create a bespoke, personalised plan that works for them and their needs.

Your Trusted Squad

Your Trusted Squad is on a mission to transform the experience of infertility for women and couples who are trying to start or grow their family.

​Your Trusted Squad was founded by Dr Belinda Coker, an experienced GP and Medical Director with a wealth of expertise in fertility, women’s health, customer experience and clinical quality spanning 20 years.

Many of Belinda’s personal experiences of seeking healthcare for infertility, recurrent miscarriages, endometriosis and adenomyosis were difficult, disappointing and sometimes traumatic. After speaking with so many women who complained of their experiences when trying to receive help for fertility and matters related to their reproductive health and after following her heart, Belinda decided to build a unique service that delivers on excellence, quality and encompasses a personalised, holistic experience for clients.

Natalie Coghlan

Having encountered my own fertility struggles in my mid-thirties, I took a deep dive into understanding how diet and lifestyle can support my desire to start a family. This resulted in me having two healthy children, one via IVF and one natural conception. Now a nutritionist and fertility expert, I help women going through their own fertility struggles, to realise their dream of a healthy pregnancy.

Work with me to gain the knowledge and strength to take back control of your fertility and feel empowered in knowing you are doing everything you can to increase your chances of a successful pregnancy.

Caroline Biddle (Med)

Caroline worked as a secondary school drama teacher for 9 years. During a period of three years, she went through fertility treatment before becoming a mother to her son. She experienced two very different styles of support, where neither school had a fertility policy in place which left her feeling both vulnerable and frustrated.

Caroline is committed to changing the way fertility issues in teaching are managed.

Since her career in teaching Caroline has gone on to deliver training to staff across NHS Trusts. She is also a visiting lecturer at two Universities.

Caroline blogs weekly about fertility issues. She supports a community of teachers across various social media platforms and regularly interacts with them.

Lucy Livesey

Lucy Livesey is the founder of Relax with Lucy & Co. Lucy is a bereaved mother, a Mindfulness Meditation teacher, Mental Health Nurse and Well-Being Practitioner. Her work within the mindfulness field is becoming widely recognised around the globe and she has been using her own experience of suffering to help others. Lucy’s experience of bereavement from the loss of her twin brother and also her daughter, motivated her to help others. It was through her own self discovery that Lucy went on to complete additional training to be able to teach people to find a sense of calm and balance.

Nicola Carter

Nicola Carter

I work to provide you with high quality fertility, birth and postnatal doula services across Nottinghamshire and Derbyshire, as well as online.

I am passionate about supporting you with your emotional wellbeing. I offer non-judgemental support along with unbiased, evidence-based information, so you can make the best decisions for you, your baby and your family. I am also the founder of Fertility, Birth & Beyond.

Nishta Patel

Nishta Patel - “The Gut Expert” Nutritionist

Helping patients regain their health after years of misery resulting from various ailments and diseases is my passion. I help people overcome their health problems by identifying and treating the root cause.

Using integrated Functional Medicine and Nutritional Therapy, my speciality is in gut related problems, which include Ulcerative Colitis, Diverticulitis, Crohn’s Disease an IBS.

Kelly Da Silva

Kelly Da Silva is a Fertility Support Expert, Writer, Speaker, and Founder of The Dovecote: Childless Support Organisation. Inspired by her own personal experience of infertility, Kelly specialises in developing and delivering ‘Emotional Support’ for those experiencing infertility either during treatment or in their own childless journey. Working with a leading UK Fertility Provider, Kelly has developed and continues to deliver a range of emotional and support offerings to improve the ‘Patient Experience’ to a level recognised by the HFEA as a ‘Gold Standard for Support’, using the knowledge, strategies, research and tools attested through her own personal journey.

Fertility, Birth & Beyond

Giving birth and/or the early stages of parenthood should be your biggest achievement, not your biggest fear.”

Welcome to Fertility, Birth and Beyond.
Birth Doula, Postnatal Doula, Hypnobirthing Teacher, Placenta Remedies Specialist and Holistic Fertility Coach across Nottingham, Derby and Online.

They provide 3-Step Rewind sessions for Traumatic Birth Recovery.

The Dovecote Fertility Support

Supporting, enabling and inspiring people dealing with involuntary childlessness to reconnect with their daily lives and rediscover a passion and purpose.

Relax with Lucy & Co

Relax With Lucy & Co was set up to offer well-being and mental health support through the provision of mindfulness & relaxation interventions. The organisation was set up by our founder Lucy Livesey – mental health nurse and bereaved mother following the loss of her daughter Ellie in 2017.

Lucy and her team of instructors deliver projects to help support the baby loss community through the development of mindfulness & relaxation resources. They offer both well-being baby loss tailored support in addition to general well-being support to help people improve their overall sense of wellbeing.

Nurtured Munchkin

Nurtured Munchkin offers antenatal classes and Hypnobirthing courses as group sessions, private classes in Woking and surrounding areas, and online all over the world. All the courses are run by Paula Lavandeira, senior midwife and DipHB(KG) hypnobirthing teacher with more than 13 years of experience.

Fertility Issues in Teaching

Fertility Issues In Teaching

Fertility Issues in Teaching are the first and only organisation that delivers specialist consultancy and training exclusively for schools. Raise awareness around the mental, emotional, social and financial impact of staff experiencing infertility and pregnancy loss in an environment where 75% of teachers are women.

Desi Radio London

Desi Radio is a registered Charity working to promote the Punjabi language, culture and the integration of the Punjabi Community in the UK. It airs Educational topics for its listeners and Fertility First UK will be sponsoring and featuring in their Radio Listener Call-ins focusing on Infertility and the A-Z Journey of IVF.

Andrew Coutts - CEO of the International Fertility Company

Andrew Coutts is one of the fertility industry’s best travelled individuals having visited and worked with over 180 clinics worldwide. He is a regular speaker, writer and commentator on cross border fertility treatment and male fertility. Andrew is the CEO of the International Fertility Company (IFC), an independent consultancy which offers a concierge service to patients seeking Fertility assistance both overseas and in the UK. He is a PhD researcher at the Centre for Reproduction Research at the De Montfort University (DMU) in Leicester, UK, working on his specialist area, male factor fertility.

The Fertility Foundation

The Fertility Foundation is a UK Charity which aims to provide support and help to individuals and couples with advice, information and ultimately , practical assistance in accessing fertility treatment. The Foundation was created with the overwhelming desire to help as many people as we can to either start or extend their Family.

With the NHS funding cuts showing no signs of stopping they are creating a fund to provide financial assistance to individuals and couples who are struggling to afford treatment. They are more than a Charity that provides IVF Funding as they also run educational events across the UK.

Best Fertility Now Logo

Best Fertility Now

Best Fertility Now is a fertility media company, writing all about male and female fertility factors, global and personal interest stories, science, mental and physical health, all to give access to support and advice on fertility journey.

Enhanced Fertility Programmes Logo

Enhanced Fertility Programme

Enhanced Fertility Programme was founded by Andreia Trigo RN BSc MSc, Fertility Nurse Consultant. Their vision is to improve global accessibility to personalised fertility care, at minimal cost to populations. Enhanced Fertility use research, clinical skills and technology to create products with global reach to make personalised fertility care accessible to all.

Ian Stones

Ian Stones is considered one of the UK’s leading fertility experts helping couples wishing to start a family. Ian has extensive experience and training as a fertility acupuncturist with over 15 years in practice. Ian also works as a male fertility coach offering 1:1 support to men allowing them to properly understand their fertility and options.

Through his unique system, Ian helps couples to improve their lifestyle, diet and overall health to enhance their fertility. Ian is a passionate campaigner for equality in fertility services, recognising from over 15 years’ experience the unspoken toll on men going through fertility treatment.

Ian is also co-director of testhim, a unique platform offering men essential guidance around their fertility, testing and treatments.


Examen is a world leader in male fertility testing, based on its heritage of over 25 years in male reproductive health and fertility treatment research. We specialise in measuring sperm DNA fragmentation (known as sperm DNA damage) to help predict the likelihood of conception, miscarriage and the success of fertility treatment.

Sperm DNA damage is one of the most important factors causing male infertility. Examen has developed the Exact test to empower men to take control of their own fertility.

The Mancave

Kevin Button - "The Mancave"

‘The Mancave’ @them_ancave was created through personal experience and was to help break the stigma around male infertility. Why should we suffer in silence?!

“I believe anxiety and depression go hand in hand with fertility issues, and I honestly believe men have taken their own lives due to the fact they have had very little or no help or support after being told they are infertile. Because of this, I plan to make a difference and I want you guys to come along on this journey with me. Let’s do this together; for us, for those that have suffered in silence before us and for the men of the future, who hopefully won’t have to suffer alone.”

Kevin drives “The Mancave” project and is an Ambassador of Fertility Network UK.


“We’re on a mission to change fertility. At ExSeed Health we’re male health experts on a mission to address the 40% of all infertility that’s male related but currently remains largely neglected across the globe!

We built our company to utilize the latest scientific advances in fertility and health research to offer a range of innovative products, enabling men and couples to take ownership of their reproductive health in the comfort of their own home.

We’re also proud to break unnecessary taboos and create awareness around male fertility in the process by making the conversations on the male part easier and straightforward – as they should be.”

UR Vistahermosa

UR Vistahermosa is part of the UR International Reproduction Group, which currently carries out more than 11,000 reproduction cycles in Spain and boasts clinics in Alicante, Madrid, Malaga, Valencia, Murcia, Granada, Almeria, Cadiz, Jerez de la Frontera, Zaragoza, Oviedo, Cartagena and Lerida. It also has international units in Latin America in Managua and Mexico City.

At UR Vistahermosa we have multidisciplinary teams made up of gynaecologists, embryologists, geneticists, andrologists, anaesthesiologists, psychologists, nursing staff and assistants, so each case can be approached uniquely to achieve our goal – pregnancy.

When it comes to international patients, we know that setting off on the journey towards pregnancy means adapting to their needs. Our entire team works together to make the process as smooth and efficient as possible.

Tambre Fertility Clinic Madrid

More than 40 years of experience, our extensive career in the world of reproductive medicine has allowed us to achieve the highest success rates not only in Spain but throughout Europe. The latest technology to guarantee you a healthy baby. We have the latest technology in assisted reproduction: GERI, Time Lapse, Fenomatch, PGS, Chip Fertile, RI Witness, ERA, etc.

Dr Belinda Coker

Belinda has had an extraordinary career overcoming adversity whilst shattering the glass ceiling. Belinda completed her medical degree at the prestigious Imperial College School of Medicine. After spending three years training in obstetrics, gynaecology and sexual health at the highly-regarded Chelsea & Westminster Hospital, Belinda then spent two further years working in sexual and reproductive health and community gynaecology before training to become a GP.

A few years later, Belinda started to work in healthcare management, specialising in service design, patient experience, and safety, alongside her clinical practice. She was soon promoted to senior leadership roles within the NHS. After completing an Executive MBA program in Innovation, Entrepreneurship, and Design at Imperial College Business school and winning the IBM prize for innovation, design and entrepreneurship, Belinda reached the executive level and became a board director.

During the last 10 years, Belinda provided advice and expertise to highly reputable healthcare organisations and innovative digital health companies that have created tech apps, gadgets, products, and online healthcare services. Throughout this time, she continued to practice as a GP in London.

Yemi Adegbile

Yemi Adegbile

 I am a Fertility Clinic Lead nurse with over 20 years in the fertility sector. I have worked in both the NHS and private sectors, including 17 years at Barts Centre for Reproductive Medicine and 5 years at the Assisted Conception Unit of Guy’s and St Thomas’.
My area of interest and passion is raising awareness in the black and minority ethnic communities about fertility issues, accessing fertility care and organising local forums to help singles and couples B.A.M.E patients navigate through their fertility journey.

  • Executive member of Nigeria Nurses Charitable association UK.
  • Organiser of bespoke packages for BAME patients who need Egg or Sperm donation both home and abroad.
  • Founder of Fertility Support Hub, a charitable organisation who raises awareness to the ethnic community about fertility issues.
  • Executive member of London Fertility Nurses Forum.

Dr. Zara Hosany - Psychologist, HCPC - Clin. Psych.

I am Dr Zara Hosany, a Clinical Psychologist with over 20 years experience working in mental health. I offer a range of interventions: individual work with adults, young people, parents, couples, family therapy; supervision for qualified professionals and trainees; coaching and mentoring, consultation work with organisations, and reflective spaces for groups.

I use a variety of approaches in my work, which includes CBT, DBT, IPT, Systemic, Narrative, Solution-focussed, Psychodynamic, Play and Attachment based therapies. I welcome explorations of race, culture, spirituality, sexuality, and other aspects of identity.

Andreia Trigo

Andreia Trigo

“My name is Andreia Trigo and I am a nurse consultant, researcher and founder of Enhanced Fertility. My passion for working in this area comes from my own diagnosis of infertility at a very young age

The journey to finding out what was happening in my body took years, several medical appointments, blood tests, invasive treatment and even surgery.

My goal is to help people be diagnosed sooner, get referred to fertility specialists that can help them and create a personalised treatment plan that increases their chances of conception.”

Natural Fertility Healthcare

Have you been trying for ages with no success? Have you had poor fertility test results? Are you feeling desperate and like you left it too late? Maybe guilty for having a career or not looking after your body? Do you feel like hope is fading and in a panic to find a solution quickly? Do you feel alone and fearful much of the time? You’ve tried so much as a couple and feel you failed in some way?

Do something really positive now to overcome the challenge and desperation you feel.

​Mama Be works with and through these issues to help restore your body’s natural health and fertility.

Regardless of whether you have suffered from unexplained infertility, secondary infertility, low AMH results, failed IVF, PCOS endometriosis, hormone imbalance, have poor hormone and/or sperm results, or even miscarriage issues treatment is possible.

International Fertility Company

The International Fertility Company (IFC) is a concierge based service assisting patients to identify and access the most appropriate fertility treatment at home or abroad. Working across 24 countries and with 180 clinics. IFC has an experienced team of former patients, medics, therapists and coaches who provide bespoke packages of care, support, treatment and information.

Dr. Amina Hersi

Dr. Amina Hersi - General Practitioner and Expert on PCOS

“When I was diagnosed with Polycystic Ovarian Syndrome (PCOS) over 10 years ago I remember it being such a confusing time. Through my years as a doctor, I came to understand the importance of diet and lifestyle in managing such a complex condition.”

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