“Yumi International Limited was founded in the early 1990’s by Uttam Nepal. In 1994 he was selling knitwear from his home country of Nepal in Camden Market, London. The fashion at the time for hand-made ethnic clothing made his collection increasingly popular towards the end of the 1990s and the brand enjoyed considerable growth.
Inspired by the East, the Yumi designs embrace the traditions and beauty of Nepal, India and Japan. The in-house design team use techniques such as patchwork, tie-dye, applique, hand-stitched embellishments using beads, sequins and jewels, embroidery, printed knitwear, chiffons and silks to create the unique Yumi style.
The brand acquired a reputation for its vibrant colours, and quickly became widely recognised for its eye-catching womenswear, childrenswear and accessories with local, national, and international customers.
The continuing growth and success of the brand led to the development of the Yumi Website (Yumi.co.uk) and the launch of the stylish new Yumi brand in 2007. Yumi draws inspiration from London street style, combined with emerging trends and offers a liberated collection that appeals to the style conscious consumer with an eye for intricacy, creativity and quality focussing on the fashion-conscious woman of today.”